Sam Chan delivered a message during a breakout session at The Gospel Coalition’s 2019 National Conference titled, “How to Tell Your Friends About Jesus Without Becoming That Guy.” Many of the things that we believe will help to convince others of the truth of the gospel—such as facts, evidence, and data—are actually the least powerful factors in doing so. Far more powerful are community and experiences. This means the most effective methodologies for helping others to hear and understand the gospel include experiences that merge Christian and non-Christian friends and offer opportunities to listen to and learn from one another. From these things, fueled by prayer, opportunities for gospel conversations will inevitably arise.