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With a global reach and a reputation for providing biblically sound content, TGC connects advertisers with a diverse and dedicated community over over 40 million users.
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TGC’s audience is composed of individuals who value deep theological insights and practical applications of their faith. They are committed, informed, and actively seeking resources to enhance their spiritual journey.
Follow these steps to launch a successful campaign and reach a dedicated audience. We strive to make the process as simple and effective as possible.
Our media guide includes everything you need to know about advertising with TGC. Inside, you’ll find detailed information on our various advertising solutions, including display ads, sponsored content, podcast sponsorships, and event sponsorships. We also provide audience demographics, engagement statistics, and success stories from previous advertisers.
Our current targeting capabilities for TGC ad placements are fairly limited. At this time, we are able to offer basic geographic targeting by country and city, as well as contextual targeting based on the content and topics of the specific placements.
We know our clients would like to have more advanced audience segmentation and targeting options. This is an area we are actively working to expand and improve. In the meantime, we recommend focusing your TGC campaigns on broad geographic and contextual targeting to reach your desired audiences. Please let me know if you have any other questions!
To measure the success of your ad campaign, we recommend utilizing custom tracking links provided by our media partners. When you place an ad with TGC, we can coordinate with you to set up unique tracking URLs for each placement. This will allow you to monitor the metrics that are most important to your campaign objectives, such as clicks, impressions, conversions, etc.
In addition, TGC is happy to provide detailed reporting on the performance of your campaign after it concludes. We can share granular data and analytics related to the reach, engagement, and overall impact of your ads. Just let us know what specific reporting details you would find most useful, and we’ll be glad to compile that information for you.
By leveraging the custom tracking links and our post-campaign reporting, we can give you a comprehensive view of how successful your TGC ad placements were in meeting your marketing goals. Please let me know if you have any other questions about measuring campaign performance
To reserve an ad placement for a specific date, we recommend reaching out to your TGC account representative as early as possible. Our ad placements are booked on a first-come, first-served basis, so securing your preferred date(s) in advance is advised.
When you request a reservation, your account rep will check availability for the date(s) you need. If the preferred date is open, they can go ahead and reserve that placement for you. If the date is already taken, they’ll work with you to find an alternative that still meets your campaign timeline.
Our team will do everything we can to accommodate your ideal start and end dates. However, please keep in mind that popular placement dates can fill up quickly. The earlier you are able to submit your reservation request, the better we’ll be able to secure your preferred timing.
Once a placement is booked, your account rep will provide you with all the necessary details, creative specs, and next steps to get your ad campaign live. Please let me know if you have any other questions about the reservation process!
Yes, TGC does offer discounted pricing for advertisers who purchase ad placements in bulk or commit to an annual marketing contract with us.
Our annual partnership program provides custom discounts that are tailored to the scope and investment level of each client. Factors like total ad spend, placement volume, and length of contract can all contribute to the discount structure.
If an annual agreement is of interest, our ads and partnerships team would be happy to walk you through the process. We can create a custom contract that outlines the discounted rates, guaranteed placement dates, and other exclusive benefits for our annual partners.
The specific discount percentages can vary, but our goal is to reward advertisers who make a longer-term commitment to advertising with TGC. This allows us to provide more value and economies of scale.
Please let me know if you would like to discuss an annual partnership further. We’d be glad to review the options and put together a custom proposal that meets your marketing needs and budget.
Fill out the form to get in touch with our advertising experts. On your 30-minute consultation, you’ll get a feel for exactly how we can help you reach our faithful audience, and what type of results you can expect. By the end of your call, you’ll have a clear picture of the timeline, budget, and next steps for your campaign.