What Is Cultural Apologetics?

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Author Trevin Wax briefly defines “cultural apologetics” as the practice of using cultural touchpoints as inroads for gospel witness. Wax argues that cultural apologetics first analyzes a given culture—its beliefs and plausibility structures and how it defines “the good life”—and then brings the gospel to bear on that culture in some way, as a precursor to evangelism.


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The Keller Center for Cultural Apologetics helps Christians share the truth, goodness, and beauty of the gospel as the only hope that fulfills our deepest longings. We want to train Christians—everyone from pastors to parents to professors—to boldly share the good news of Jesus Christ in a way that clearly communicates to this secular age.

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