What do we mean by “imagination”? Our dictionaries give a series of definitions. Common to them all seems to be the ability to “think outside of oneself,” “to be able to see or conceive the same thing in a different way.” In some definitions the ideas of the ability to contrive, exercising resourcefulness, the mind’s creative power, are among the nuanced meanings of the word.
Imagination in preaching means being able to understand the truth well enough to translate or transpose it into another kind of language or musical key in order to present the same truth in a way that enables others to see it, understand its significance, feel its power—to do so in a way that gets under the skin, breaks through the barriers, grips the mind, will, and affections so that they not only understand the word used but feel their truth and power.
Luther did this by the sheer dramatic forcefulness of his speech.
Whitefield did it by his use of dramatic expression (overdid it, in the view of some).
Calvin—perhaps surprisingly—did it too by the extraordinarily earthed-in-Geneva-life language in which he expressed himself.
So an overwhelming Luther-personality, a dramatic preacher with Whitefieldian gifts of story-telling and voice (didn’t David Garrick say he’d give anything to be able to say “Mesopotamia” the way George Whitefield did?), a deeply scholarly, retiring, reluctant preacher—all did it, albeit in very different ways. They saw and heard the word of God as it might enter the world of their hearers and convert and edify them.
What is the secret here? It is, surely, learning to preach the word to yourself, from its context into your context, to make concrete in the realities of our lives the truth that came historically to others’ lives. This is why the old masters used to speak about sermons going from their lips with power only when they had first come to their own hearts with power.
. . . Only immersion in Scripture enables us to preach it this way. Therein lies the difference between preaching that is about the Bible and its message and preaching that seems to come right out of the Bible with a “thus says the Lord” ring of authenticity and authority.
—From Ferguson’s article, “A Preacher’s Decalogue,” which contains a great deal of wise advice.