Five years ago, social media networks were a niche fad. Today, they are an integral part of most people’s online activities. Here are nine things you should know about the social media platforms and their usage.
1. If social media companies were countries: Facebook (over 1.1 billion users) would be the world’s most populous, behind only China. Google Plus (693 million active users) would be number three and Twitter (554 million users) would be fourth, ahead of both India and the United States.
2. One out of every seven minutes spent online is on Facebook. Each day Facebook users spend 10.5 billion minutes (almost 20,000 years) on the social network (excluding mobile devices).
3. Every minute of every day: 684,478 pieces of content are shared on Facebook; Instagram users share 3,600 new photos; Foursquare users perform 2,083 check-ins.
4. There are 58 million tweets per day; 9,100 happen every second. 222 million Twitters don’t tweet but watch other people tweet.
5. The average Pinterest user spends 98 minutes per month on the site and 14.2 minutes per visit, has 171 pins, 229 followers, 3 boards, and 28 likes.
6. Women account for most users of social media. The male vs. female ratio of social media users: Facebook – 60% female/40% male; Twitter – 60% female/40% male; Pinterest – 79% female/21% male; Google Plus – 29% female/71% male; LinkedIn – 55% female/45% male.
7. Older users account for the recent growth of social media platforms. On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. The fastest growing demographic on Facebook’s and Google Plus’ networks are the 45 to 54 year age bracket at 46% and 56% respectively.
8. We interact with our mobile devices 40 to 80 times a day. 91% of mobile Internet access is for social activities. 73% of smartphone owners access social networks through apps at least once per day. 50% of smart phones connect to Facebook every hour of every day.
9. 45 percent of church staff use Facebook every day. 51 percent of churches said that at least one of their senior staff regularly blogs or updates social media. 56 percent allowed or encouraged staff members to update their personal social media pages while at work. 46 percent of churches say that social media is their most effective outreach method.